The North Face: Trango
Creative Direction
In-Film Graphics
Animation
Custom Map Design
GFX Package Design
Client: The North Face
Creative Director: Brian Long
Design / Animation: Jason Oberg
"It's Dr. Seuss-looking stuff... I've never seen a line quite like this."
— Christina Lustenberger
For Trango, The North Face entrusted Nifty with pushing creative boundaries like never before. This documentary, showcasing the first-ever ski descent of Pakistan’s Great Trango Tower, demanded a fresh artistic approach that matched the audacity of the feat itself.
Using bold graphics, intricate animated maps, and detailed 3D terrain reconstructions, we transformed real-world topography into a surreal, otherworldly landscape, as wild and impossible-looking as the lines these athletes skied.
Beyond the film’s animated maps, we developed the complete show package, crafting a distinctive visual identity from the title sequence to the closing credits. Every motion design element was carefully designed to complement the expert cinematography, seamless editing, and custom-composed music, elevating the story at every turn.
Premiering at Sundance Film Festival 2025 as part of Brand Storytelling, Trango stands as a testament to exploration, not just in the mountains but in creative storytelling.
We can share more soon, coming Spring 2025.