Leica BLK360
Unlocking New Worlds with Laser Precision.
Services
Creative Direction
3D Design
3D Animation
Credits
Client: Leica Geosystems
Creative Director: Brian Long
Executive Producer: Andrew Johnston
Visual Effects: Max Vysokolov
Our friends at Leica Geosystems tasked us with creating a product launch video for their newest 3D laser scanner, the BLK360, ahead of its official release (and product production).
Nifty produced a minute-long CG video showcasing the tech of the new product in action. We created a natural "slot canyon" environment to help the product stand out against others' that focus on simplistic architectural scanning.
The video was integrated into the product launch keynote event, social media, as well as Leica's product page which can be seen here.